Deal Street

August 04, 2017

DSK, CAM, Samvad Act On DAN Acquisition Of Sokrati


On August 1, advertising firm Dentsu Aegis Network (DAN) said that it has acquired Sokrati, a Pune-head quartered Indian data-driven performance-marketing and analytics agency.

The acquisition will enable DAN to launch its global data-driven performance marketing agency Merkle in India. Sokrati will be rebranded Merkle Sokrati.

Sokrati chief executive officer (CEO) Ashish Mehta, enterprise business head Anubhav Sonthalia, and head of innovations Santosh Kumar Gannavarapu will join the Dentsu leadership team.

DAN has purchased equity shares from Sokrati’s current shareholders Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu and investor shareholders Inventus Capital Partners (Mauritius) Limited and IvyCap Ventures.

DSK Legal advised DAN and the team was led by Associate Partner Pritha Jha along with Senior Associate Sanket Jain and Associate Pracheta Redhu.

Cyril Amarchand Mangaldas advised the promoters of Sokrati and the team included Sindhushri Badarinath and Akshay Bhat.

Samvad Partners advised the investors and the team included Partner Nivedita Nivargi and Associates Neeraj Vyas and Divya Shankara.

latest News

  • Personal Law Cannot Be Above The Constitutional Law: HC

    The Allahabad High Court called the Islamic Practice of divorcing a woman by saying the word 'talaq' three successive times "unconstitutional" and cal...

    Read More
  • Minnesota House Approves Bill HF 600

    The Minnesota House approved bill HF 600 to prevent cities from implementing their own labor laws. The bill would ultimately prohibit local government...

    Read More
  • SC to hear plea challenging Bihar liquor ban today

    After staying the proceedings in the Patna High Court in the case challenging Bihar’s liquor prohibition law, the Supreme Court is set to hear the p...

    Read More