April 29, 2019

Boston's Sullivan & Worcester Rebrands as just Sullivan


After Sullivan & Worcester grew revenue by nearly 10 per cent in 2018, buoyed by smart lateral hiring, the Bostonbased firm announced it is rebranding as just “Sullivan.” “Sullivan has always been a firm of innovative and strategic thinkers with a keen focus on getting positive outcomes for our clients,” managing partner Joel Carpenter said in a statement. “Our new brand and logo capture our firm’s energy.”

For the first time in 2018, gross revenue crossed nine figures, reaching $104.8 million, while net income rose by over 15%, from $23.7 million to $27.4 million. “We added $3.4 million to the bottom line just from lawyers that we hired last year or at the end of 2017,” Carpenter explained in a recent interview.

Recruitment has been carried out around core areas such as the firm’s tax, REIT and investment management practices. The firm is also a major player in bringing Israeli companies public on Nasdaq, having a joint venture in Tel Aviv. Formerly known as ZAG-S&W, that joint venture will now co-brand with Sullivan to form one cohesive, internationally recognized brand. “People like to come to a platform where you’re already doing good stuff, and so we’re trying to figure out hot new areas where a synergy could be achieved,” Carpenter said. The additions include the February 2018 arrival of New York hi-tech M&A partner Scott Kauffman, who provides services to Israeli clients in the U.S., and a three-lawyer affordable-housing team in Boston that joined in March 2018.

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