January 16, 2018

TRAI to issue guidelines to curb promotional calls


In order to provide relief to the citizens from unwanted promotional calls and unwanted messages, the Telecom Regulatory Authority of India (TRAI) is planning to come up with new guidelines.

The telecom regulator is reportedly receiving hundreds of complaints on a daily basis to take stringent actions against spammers and companies that do not honor the privacy of users.

TRAI, in the past, had tried to address the issue of unwanted calls and spam messages by creating a National Do Not Call Registry (NDNC) filter, run by the government.

A recent survey revealed that 52 percent of the customers who have selected the ‘Do Not Disturb’ (DND) service in their mobile numbers are constantly receiving promotional calls.

A second survey related to the promotional messages revealed that 29 percent of the mobile phone users receive up to 10 messages, whereas, 32 percent receive 10-30 messages and 18 percent receive more than 30 unwanted messages every week. Only 21 percent people do not receive any unwanted messages after registering on DND, the survey said.

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