Veritas Legal, Khaitan & Co act on Masaba Lifestyle deal with Aditya Birla Fashion
The transaction amounted to USD11 million
Aditya Birla Fashion House has acquired a 51 percent stake in the House of Masaba Lifestyle.
While Aditya Fashion is one of the Indian fashion industry's largest with leading brands and retail formats in its portfolio, the label Masaba was founded by leading fashion designer Masaba Gupta in 2009.
The partnership is aimed at creating a young, aspirational, and digital-led portfolio across the affordable luxury segment in the fashion, beauty and accessory categories.
Veritas Legal advised House of Masaba. The team comprised Partner Kunal Doshi, Senior Associate Karun Jhangiani, and Associate Freya Irani.