Legal Era Over-the-Top (OTT) e-Conclave 2020
Television in India has come a long way from being a mode of development communication through its commercialization and the introduction of satellite TV to the countless channels on offer today. Public service broadcaster DOORDARSHAN was the only available terrestrial network till the 90s post which transnational satellite TV channels entered our living rooms and lives. The present-day viewing experience has gone way beyond the television remote to embrace multiple online video streaming over-the-top (OTT) services - Netflix, Amazon Prime Video, Disney Hotstar, Voot etc. – that allow consumers to watch whatever they want, whenever and wherever they want it.
These OTT platforms started out as content hosting platforms but soon branched out into producing and releasing short and feature films, documentaries and web series themselves. Typically, they offer some content for free while charging a monthly subscription fee for other premium content which is unavailable elsewhere. In the past few years, the OTT market has expanded considerably and at the end of March 2019, its size was nearly RS 500 CRORE with as many as 17 CRORE users of OTT platforms. But the OTT market has at times grown at the cost of traditional television networks and cable and satellite companies which are struggling to stay relevant in the face of severe competition and evolving consumer choices. Another reason for the proliferation of OTT platforms has been the absence of government regulations with respect to their content, subscription rates or adult certification. Although this is about to change now with the government recently moving to bring films and audio-visual programs made available by online content providers and online news and current affairs content within the ambit of the Ministry of Information and Broadcasting. The move implies that these platforms, which were hitherto under the Ministry of Electronics and Information Technology, will now need approval for the content they wish to stream. This could lead to conflicts as a majority of these platforms stream content which might otherwise be censored by the various certification boards in India. The other thing is that they will now also have to follow whatever guidelines the Information & Broadcasting Ministry puts in place for their regulation. While media and entertainment has generally fared better than other sectors of the economy, adding newer players and opportunities even in the time of COVID-19, it is ultimately an industry where the consumer is the king.
Hence to help address what could blow up into bigger problems, Legal Era Magazine is organizing the Legal Era Over-the-Top (OTT) e-Conclave 2020 on Friday, 18 December 2020, where the who’s who of the M&E industry will discuss and deliberate the many aspects of the OTT services industry including current trends and regulations, their implications, challenges and future growth. Anyone related to this industry would like to be part of this informative and enlightening event at the end of which you are sure to emerge wiser and better equipped to handle your business.
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Call +918879634922 to register for/ensure your presence at the e-Conclave…
We hope to catch you there…
REGISTRATION ENQUIRY 2020
Former Judge Supreme Court of India
Chairperson, National Company Law Appellate Tribunal