WPP Plc.’s media investment arm GroupM is to acquire a majority stake in Mumbai-based creative agency Glitch Media Pvt. Ltd and said that Glitch will continue to operate as an independent brand following the acquisition. The deal value was not revealed.
According to the company, the acquisition is in line with WPP’s strategy to focus on technology, data and content, which differentiates the group’s offering to clients.
“With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients,” said CVL Srinivas, Country Manager, WPP India, and CEO, GroupM, South Asia.
Platinum Partners advised WPP with a team led by Partner Anuj Bhatia and Associate Sanjana Bhatnagar.
Jerome Merchant + Partners with a team led by Partner Shameek Ray acted for Glitch and its founders.
GroupM operates WPP’s media agencies including Mindshare, MEC, MediaCom, Wavemaker, Essence and Motivator in India while Glitch Media’s clients include Unilever, Netflix, OYO Rooms, Shutterstock and Tinder, among others in the entertainment, beauty and fast-moving consumer goods sectors.
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