Chinese Cosmetics Brand Enters Indonesia After Winning Trademark Dispute

Chinese Cosmetics Brand Enters Indonesia After Winning Trademark Dispute

Florasis, a Chinese cosmetics brand under the Yige Beauty Group, has successfully entered the Indonesian market after overcoming a complex bad-faith trademark dispute with a local manufacturer.

An individual had attempted to block Florasis’ entry by filing illegitimate trademark registrations. However, leveraging its strong presence in China and other jurisdictions, Florasis secured its rightful registration and can now engage with its growing Indonesian customer base.

The resolution hinged on Yige Beauty Group proving its legitimate prior rights to the Florasis brand. Key supporting evidence included:

• Official trademark registrations across multiple international jurisdictions, validating the brand’s earlier ownership.
• Robust promotional materials and testimonials from prominent beauty influencers — including those from Indonesia and the United States — attesting to the high quality and global recognition of Florasis products.

This comprehensive documentation effectively disproved the bad-faith claims.

The successful outcome marked a major milestone for Yige Beauty Group, enabling the Florasis brand to finally reach its expanding audience across Indonesia and the broader Southeast Asian region.

This case highlights both the growing potential of the Indonesian market for global beauty brands and the critical importance of solid intellectual property protection strategies when entering new territories.