Columbia Sportswear Sues Columbia University Over Trademark Infringement and Breach of Contract

Columbia Sportswear Sues Columbia University Over Trademark Infringement and Breach of Contract

Introduction

Columbia Sportswear, a Portland-based outdoor retailer, has sued Columbia University over alleged trademark infringement and breach of contract, alleging that the university's merchandise bears a resemblance to its own brand, potentially leading to confusion.

Background of the Dispute

For decades, Columbia Sportswear and Columbia University's merchandise coexisted peacefully without reported confusion. However, Columbia Sportswear alleges that the university violated an agreement signed on June 13, 2023, which outlined how the university could use the word "Columbia" on its apparel.

Terms of the Trademark Usage Agreement

The agreement allowed the university to feature "Columbia" on its merchandise, provided that the name was accompanied by a recognizable school insignia, mascot, the word "University", the name of the academic department, the founding year (1754), or a combination of these elements.

Alleged Breach of Agreement

Columbia Sportswear claims that the university breached the agreement by selling merchandise that lacked any of the required branding elements. The company discovered several such items available for sale on the Columbia University online store.

Trademark Infringement Allegations

The company argues that the university's misuse of the "Columbia" name is causing irreparable harm, citing a high likelihood of consumer deception, confusion, and mistake. Columbia Sportswear is seeking legal relief for both trademark infringement and breach of contract.

Wider Implications for Trademark Enforcement

This lawsuit underscores the importance of trademark protection and the risks associated with violating branding agreements. The outcome could affect how universities and companies approach co-branding, licensing, and trademark disputes in the future.

Current Status of the Case

The case is currently ongoing, with Columbia Sportswear seeking judicial relief for the alleged violations. Columbia University is expected to formally respond to the allegations and defend its use of the "Columbia" name.