Delhi High Court Grants Injunction Against ‘Amuleti’ In Favor Of Amul
The Delhi High Court emphasised that Italian firm Terre Primitive had "blatantly" imitated the script, design, and overall
By: : Suraj Sinha
Update: 2025-06-08 16:15 GMT
Delhi High Court Grants Injunction Against ‘Amuleti’ In Favor Of Amul
The Delhi High Court emphasised that Italian firm Terre Primitive had "blatantly" imitated the script, design, and overall presentation of Amul's logo, merely adding 'eti' to the mark.
In an important cross-border trademark infringement case, the Delhi High Court (HC) has granted an injunction in favour of India’s largest dairy brand, Amul, against Italian company Terre Primitive that had been marketing chocolate-coated biscuits and cookies under the ‘Amuleti’ branch which closely resembles Amul’s trademark.
The lawsuit was initiated by Gujarat Cooperative Milk Marketing Federation which manages the brand Amul through counsel Abhishek Singh. Amul is a well-established name in India and enjoys a strong global presence, ranking eighth among the world’s leading dairy organisations, Singh argued. Singh stressed that Terre Primitive had ‘blatantly’ imitated the script, design, and overall presentation of Amul's logo, merely adding ‘eti’ to the mark. An injunction was issued by Justice Mini Pushkarna prohibiting the Italian firm from using any mark identical to Amul’s and ordering removal of infringing products from its (Italian firm’s) website. Meta Inc. was instructed to block or remove the company’s social media accounts promoting the products in question. The ruling was hailed as a victory for Amul and a critical precedent for safeguarding indigenous brands from foreign infringement by Gujarat Cooperative Milk Marketing Federation MD Jayen Mehta.
Recently, Amul, a brand with over 70 years of history, was named the world’s strongest food brand by Brand Finance’s Global Food & Drinks Report 2024. Amul achieved a Brand Strength Index (BSI) score of 91 out of 100, earning an AAA+ rating. Amul’s brand value increased by 11 per cent from 2023, reaching $3.3 billion in the latest ranking. While Amul shares its AAA+ brand strength rating with Hershey’s, the latter saw a slight 0.5 per cent decline in brand value to $3.9 billion, placing it second after leading the list last year. Amul holds a dominant position in India’s dairy market, commanding nearly 75 per cent of the milk segment, 85 per cent of the butter segment, and 66 per cent of the cheese segment.