Stand-Up Comedian’s Famous Catchphrase Obtains Copyright In India

Stand-Up Comedian’s Famous Catchphrase Obtains Copyright In India

Manan Desai, a popular stand-up comedian from India, has obtained a sound recording copyright for a catchphrase he has consistently used in his comedy acts over the years.

Desai, co-founder of the live entertainment venture The Comedy Factory, is known for delivering the phrase “Jati rehje” — meaning “leave at once” in Gujarati — in his distinctive comedic style. The phrase has become so iconic that audiences not only repeat it, but also mimic Desai’s tone and delivery. Its popularity has even crossed borders, with one instance of it appearing on a car number plate in the United States.

This growing recognition prompted Desai to secure a sound recording copyright for the phrase.

What is a sound recording copyright?

Unlike a musical work copyright — which protects the original composition, including melodies and notations — a sound recording copyright safeguards specific audio performances and recordings. These are often derivative works that may incorporate musical or lyrical content, or other pre-existing compositions.

“By registering the sound recording, Desai has taken steps to prevent others from imitating the catchphrase in the same manner and tone for commercial purposes,” said Aditi Verma Thakur, Senior Partner at Ediplis Counsels, Bengaluru.

However, the protection is limited. The phrase “Jati rehje” itself does not qualify for literary copyright, which would apply to original written content. Still, Thakur considers the move a smart legal strategy.

“This move is notable as it reflects the evolving application of copyright law to protect elements of performance and personality. In an era where digital content — including AI-generated imitations — frequently infringes upon the core traits of public personalities and brands, such proactive protection is increasingly relevant. By securing copyright over the specific delivery of his catchphrase, Desai has potentially set a precedent for protecting key aspects of personality rights, particularly against unauthorized commercial exploitation or mimicry in digital formats,” she said.