Heuking Advised Buynomics On USD 30m Series B Financing Round
It will accelerate the development of AI-based price optimization technology
By: : Daniel
Update: 2025-03-25 07:00 GMT
Heuking Advised Buynomics On USD 30m Series B Financing Round
It will accelerate the development of AI-based price optimization technology
Full-service law firm Heuking has advised the Cologne-based pricing and revenue optimization startup Buynomics on its Series B funding round of USD 30 million.
The capital provided by new and existing investors will be used to drive international expansion and accelerate the development of AI-based price optimization technology.
Founded in 2018, Buynomics offers a commercial operating system that helps companies to optimize their pricing, promotions and product portfolios by simulating shoppers’ behavior. Its clients include Danone, Unilever, L'Oréal and Vodafone.
The team of Heuking was led by Partner Dr. Oliver Böttcher and Mark Rossbroich, (Private Equity/Venture Capital) from Cologne, Fabian G. Gaffron (Tax), Hamburg, Christoph Hexel (Employment), Düsseldorf, Dr. Lutz Martin Keppeler (IP, Media & Technology), Cologne, Dr. Frederik Wiemer (Antitrust), Hamburg, Michael Kömpel and Meike Daniels (Private Equity/Venture Capital) from Cologne.
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