HEUKING Advised HL Display on the Conclusion of an Agreement for the Acquisition of the Deinzer Group

HEUKING team advised HL Display AB on the legal aspects of concluding an agreement to acquire the Deinzer Group,

Update: 2026-02-10 12:30 GMT

HEUKING Advised HL Display on the Conclusion of an Agreement for the Acquisition of the Deinzer Group

HEUKING team advised HL Display AB on the legal aspects of concluding an agreement to acquire the Deinzer Group, a full-service provider of tailor-made POS display solutions for retailers and brand suppliers. The completion of the acquisition is subject to the usual closing conditions, including approval by the competition authorities.

Deinzer was founded in 1966 and has established itself as a premium full-service provider of multi-material solutions for shop fittings for leading retailers and brands. Today, the company, based in Langenfeld, Germany, generates annual sales of EUR 30 million. Deinzer has been shaping visibility at the point of sale for decades and, with its strong team, which consists of 180 people, has built a reputation for high-quality custom design and production as well as strong customer relationships.

HL Display was founded in 1954 and operates in more than 70 countries, providing in-store merchandising and communication solutions to the food retail, branded goods and non-food retail sectors. HL Display is headquartered in Stockholm, Sweden. HL Display has sales companies in 24 countries covering 40 countries, as well as sales partners operating worldwide. Its seven production facilities in Sweden, Poland, Germany, the UK, Canada and China handle a wide range of industrial processes, including plastics and metal processing, printing and assembly. The company employs around 1,400 people and has net sales of 3 billion SEK (approx. 270 million Euro). HL is a subsidiary of the listed Swedish private equity company Ratos.

The HEUKING team was led by Dr. Philipp Jansen (Partner/ Lead/ Private Equity/ Corporate/ M&A, Cologne), Dr. Pär Johansson (Partner/ Lead/ Private Equity/ Corporate/ M&A, Cologne), Dr. Christoph Schork (Partner/ Lead/ Private Equity/ Corporate/ M&A, Cologne), Dr. Verena Hoene (Partner/ IP, Media & Technology, Cologne), Dr. Sascha Schewiola (Partner/ Employment), Fabian G. Gaffron (Partner/ Tax), Dr. Frederik Wiemer (Partner/ Antitrust, Hamburg), Dr. Markus Collisy (Partner/ Public Sector & Public Procurement), Klaus Weinand-Härer (Partner/ Real Estate & Construction), Sebastian Eibich (Senior Associate/ Real Estate & Construction), Maximilian Dehnert (Salaried Partner/ Real Estate & Construction), Mathis Dick (Salaried Partner/ Real Estate & Construction), Markus Vlasic (Senior Associate/ Real Estate & Construction), Simon Pommer (Salaried Partner/ Tax, Hamburg), Julia Kimberly Schramm (Senior Associate/ Tax, Hamburg), Manuel Poncza (Salaried Partner/ IT & Telecommunications), Julien Krause (Associate/ Private Equity/ Corporate/ M&A), Maike Bamler (Associate/ Private Equity/ Corporate/M&A), Lena Kurth (Associate/ IP/ Media & Technology) and Laura Soltysiak (Associate/ Employment).

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