Ropes & Gray Advised Avista Healthcare Partners on Strategic Partnership with PK Benelux

Ropes & Gray Advised Avista Healthcare Partners on Strategic Partnership with PK Benelux

Ropes & Gray advised Avista Healthcare Partners on its investment in PK Benelux, a key player in the market for vitamins, minerals, and supplements (VMS) in the Netherlands, through a strategic partnership.

PK Benelux markets VMS products under Lucovitaal®, a fast-growing VMS brand over the last five years, which offers consumers the highest-quality and highest-value product assortment across nearly all VMS categories. Lucovitaal® is distributed across all major drugstores, supermarkets, and e-commerce retailers in the Netherlands, cultivating strong customer loyalty through the brand's reputation for quality and leadership in innovation.

Avista's expertise as one of the most active investors in consumer healthcare in North America and Western Europe and track record of growing businesses alongside founders were key to securing this partnership. Over the last decade, Avista has made seven platform investments and over 20 add-on acquisitions in consumer healthcare.

The Ropes & Gray team was led by Elizabeth Todd (Private Equity Partner) with support from Sam Levitt (Partner) and Victoria Srivastava (Associate). Additional support was provided by Alex Robb (Finance Partner), Jacob Bennett (Counsel) and Chad Parkinson (Associate) and Benjamin Cooper (Associate), Callum Flanagan (Private Equity Associate) and Matthew Rice (Private Equity Associate), and Fizaa Ahmed (Trainee) and Aidan Guo (Trainee), Ruchit Patel (Antitrust Partner) and Alex Watts (Associate) and Anna Pugh (Associate), and Chris Agnoli (Tax Partner) and Benjamin Wonnacott (Counsel).

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