Byju's, an online tutoring firm, has acquired TutorVista and Edurite business of Pearson India for an undisclosed amount. It has been said that these acquisitions will help Byju’s in expanding in newer markets as well as create a diverse product portfolio.
TutorVista, the Bengaluru-based online tutoring brand catering to school and college students in the US, had been acquired by Pearson in 2011. TutorVista claims that it witnesses millions of visitors every month on its website from across the globe, with the majority (70%) coming from the US.
Pearson, the global learning behemoth which established its India arm in 1998, has introduced its wide range of products and services in educational institutes as well as directly to the learners.
Obhan & Associates advised Pearson with a team led by Partner Ashima Obhan along with Associate Akanksha Dua
ALMT Bangalore represented Byju’s and the team included Partners Dhanya Menon and Arindam Basu.