DMD Advocates Advised Analytic Edge Entities On Acquisition By C5i

DMD Advocates Advised Analytic Edge Entities on Acquisition by C5i

DMD Advocates advised Analytic Edge Pte. Ltd. and Analytic Edge Private Limited (collectively, AE Entities), a premier provider of AI-based marketing analytics solutions, and their promoters in the acquisition of AE Entities by C5i, an AI & analytics company.

This strategic integration will enhance C5i’s value proposition and integrated global delivery of GenAI-powered marketing analytics, insights, and optimization solutions.

The transaction at DMD Advocates was led by Senior Partner and Head of Corporate Rashi Dhir, along with Partner Tarinee Sudan, Senior Associate Shubhangi Bhatnagar, and Associate Malvika Gupta. Senior Advisor Sachit Jolly assisted the transaction team with tax advisory.