Khaitan & Co Advised Marico Limited On Its Strategic Investment In Zea Maize Private Limited
Khaitan & Co advised Marico Limited on its strategic investment in Zea Maize Private Limited
The leading law firm in India, Khaitan & Co advised Marico Limited on its strategic investment in Zea Maize Private Limited, the company which owns the brand “4700BC”, one of India’s leading premium gourmet snacking brands. As part of the transaction, Marico will acquire 93.27% of Zea Maize’s paid-up share capital from PVR INOX Limited. The investment will further expand Marico’s total addressable market in value-added foods by adding a differentiated premium gourmet snacking brand to its portfolio.
Khaitan & Co advised Marico on all aspects of the transaction, including legal due diligence and the drafting and negotiation of the transaction documents.
The Khaitan & Co core transaction team comprised Anshuman Mozumdar (Partner), Saloni Mehta Bhandawat (Principal Associate), and associates Amogh Pareek, Anshita Agrawal, Akshat Shukla, Ranjul Malik, and Vishal Gupta.
On employment-related aspects, the firm was assisted by Deepak Kumar (Partner) and Archika Dudhwewala (Principal Associate). Intellectual property aspects were handled by Shailendra Bhandare (Partner), with support from Sourav Dan (Counsel) and Shouraseni Chakraborty (Associate).
About Marico Limited: Marico is one of India’s leading consumer products companies operating in global beauty and wellness categories. Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements, Beardo and Plix.
About Zea Maize Private Limited: Founded in 2013 by Chirag Gupta, 4700BC is one of India’s leading premium snacking brands. The brand started gourmet popcorn in India and has since built a strong presence across modern trade, e-commerce, quick commerce, institutions and cinemas. Known for its bold flavors and modern brand language, 4700BC caters to an urban, premium consumer seeking indulgent yet contemporary snack options. Over the years, the brand has evolved from a niche challenger into a recognized name within India’s organized snacking landscape.
About PVR INOX: PVR INOX Limited is India’s largest film exhibition company, operating 1,783 screens across 357 properties in 112 cities in India and Sri Lanka. Formed through the merger, in 2023, of two of the country’s most established and widely recognised cinema brands, PVR Limited and INOX Leisure Limited, the company represents the convergence of scale, operational excellence, and long-term creative vision. Operating as a unified platform, PVR INOX brings together deep industry expertise and a strong consumer-centric approach to deliver world-class cinema experiences.
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