Safir Anand

Safir Anand extensively contributes to prestigious national and international publications and is on the editorial panel of many leading journals and magazines focussed on entertainment and fashion. Among many of his award winning recognitions, he has been enlisted continuously in the Forbes India’s Legal Powerlist 2020 & 2021 as one of the Top Individual Attorneys, conferred with the International Advisory Experts Award for exemplary performance in the field of Intellectual Property for the year 2022, awarded extremely prestigious “IAF-Atmanirbhar Bharat Award 2020-21, recognised as one of the most Innovative Practitioners across Asia-Pacific by Financial Times Innovative Lawyers Asia-Pacific 2020, awarded as the Trademark Lawyer of Year by Legal Era - Indian Legal Awards 2020-21, ranked top 300 strategist in the world by IAM and as Elite Practitioner by Asia Law Leading Lawyers, awarded for sterling performance in Business by Legal League Consulting. He has also earned the Gold Band in Prosecution and Strategy categories of WTR 2020 rankings, WWL - ranked as Thought Leader and recognised him as a Global Leader.

Mr. Anand was part of International Trademark Association’s (INTA) Presidential Task Force, constituting of very selective members to examine the complexities involved in the subject of“Brand Valuation” and also on INTA’s Commercialisation of Brands Committee that develops resources including educational programs and best practice guidelines relating to in-market commercialisation of brand offerings, and its first Research and Advisory Council. He is also a part of the Global Brand Transactions and Tax Sub-Committee of INTA. He has contributed a chapter in a book by INTA along with global eminent authors from diverse industries on “Business Environment Trends on brand value, brand equity, brand valuation, and brand evaluation”.

Mr. Anand is on the advisory board of International Facility Management Association, Fashion Design Council of India, Event and Entertainment Management Association and also on the Boards of companies like JHS Svendgaard Brands Limited, Nashville Film Institute, Brand Musiq Private Limited, Teamwork Arts Private Limited, My Rights LLP, Tarrakki, Fresh Brew, White Willow, Siddhartha Bansal and Royal Fables and additionally holds memberships with national and international organisations.

He has also approached over 60 brands and captured their success journey through IP. The results of this have been compiled in the form of a book “Chrysalis”. The book was launched on March 12, 2022 at The Jaipur Literature Festival.

He extensively contributes in prestigious national and international publications, The International Comparative Guide for Franchising in collaboration with DLA Piper, Getting the Deal Through-Advertising and Marketing, Getting the Deal Through - Trademarks, Getting the Deal Through - Licensing, WTR 1000 yearbook, et al.

He is on the editorial panel of many leading journals and magazines focussed on commercialisation, licensing, franchising and Intellectual Property as well.

A few of his most recent published works are as follows:

• Contributed a chapter in Chambers Global Practice Guides - Trade Mars 2022, India: Law & Practice

• An article of Asia IP-Home grown dairy brand from India wins trademark, copyright infringement case Canada

• An article on yes, no, maybe of 2021 intermediary rules - Asia Law Business Law Journal

• WTR published his exclusive interview

• Alcohol ban: Legality and Practicality – National Perspective - Article published in

• An article on Asia IP - Companies tweaking logos for social distancing message face legal risks

• Head 2 Head - A comparison of updates on Trade Marks Law

• The Intellectual Property Magazine - Safir Anand reviews the tortuous GI journey of Basmati Rice

• WWL published Safir’s interview

• Chambers and Partners- Advertising & Marketing 2021- Law & Practice guide

• Mid-Day- Safir decodes the jargon to reveal how and where GI registration can protect crafts artisans and handloom manufacturers

• Article for Expert Guides- Opportune Trademarks

• Business World published exclusive interviews about his journey as a Lawyer

• Asia IP Magazine sought Safir’s inputs in its latest feature, CSR during Covid-19: The sincerity and brand loyalty factors.

• Article for Asia IP Magazine in its recent feature, “Law Firms in APAC pitch in to help address problems caused by Covid-19”.

• WTR’s report, “Despite controversy over claimed coronavirus cure, CORONIL may be hard to fight at the Indian registry”

• “How to Avoid A ‘Corona Moment’ For Your Brand Name”- Businessworld

• Article for World Trademark Review’s exclusive report, “A year in review: trademark experts in Asia-Pacific reveal their expectations for 2020”.

• National Restaurant Association of India (NRAI) in its quarterly publication sought Safir Anand’s strategic inputs on the role of Intellectual Property in the commercial value of successful restaurants.

• World Trademark Review published Safir’s article in its exclusive report, “A year in review: trademark experts in Asia-Pacific reveal their expectations for 2020”.

• Businessworld published his views on the impact a global crisis can have on a brand, and how digitization has made an impact on IP in contrasting ways

• Asia IP Magazine, sought Safir’s views in its recent feature, “Law Firms in APAC pitch in to help address problems caused by Covid-19”.

• Shared his thought leadership with Vantage Asia, Asia Business Law Journal and presented a comparison of developments in trademark law in India.

• Shared insights on iconography in a recent report, “The risk factor in religious marks: a study of four major jurisdictions-India, China, US and Canada” published by World Trademark Review.

• Shared his views on “Technology: friend or foe? Leading trademark practitioners look to the future” – a compelling article by the World Trademark Review

“Safir’s ideology and advice to his clients is always a marriage of legal inputs with strategic interfaces from branding, marketing, sales, finance and corporate governance. He has coined the word R.O.L.E. as “Return On Legal Expenses” to identify the role of a new-age lawyer”

“You (Safir) is one of the best and finest mind in the field! You have completely changed the perspective about IP. I am honoured to be so closely associated with you and your team and benefit from your wisdom at a personal level and for HUL. Wish you more success”

Vijaya Malkani
Hindustan Unilever

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