Gibson Dunn Advised Publicis Groupe On Acquisition Of Influencer Marketing Platform Captiv8

Gibson Dunn Advised Publicis Groupe on Acquisition of Influencer Marketing Platform Captiv8

Gibson, Dunn & Crutcher LLP has advised Publicis Groupe, one of the world's largest communications groups, on its acquisition of Captiv8, a leading end-to-end influencer marketing platform.

This strategic acquisition enhances Publicis Groupe’s capabilities in influencer marketing and digital content, positioning it to deliver deeper data-driven insights and ROI for clients in an increasingly creator-led digital economy.

The Gibson Dunn team was led by Quinton Farrar (Partner, Corporate, New York), with support from Sanzana Faroque (Associate) and Kira Dennis (Associate).

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