GLA & Co Secures Merger Control Clearance In Saudi Arabia For Bajaj Auto’s Acquisition Of Controlling Stake In Pierer Bajaj AG
GLA & Co Secures Merger Control Clearance In Saudi Arabia For Bajaj Auto’s Acquisition Of Controlling Stake In Pierer Bajaj AG
The regional law firm, specifically serving the Middle East and North Africa, GLA & Company has successfully secured merger control clearance from the Saudi General Authority for Competition (GAC) on behalf of Bajaj Auto International Holdings B.V. (the Buyer) in relation to its acquisition of an additional controlling stake in Pierer Bajaj AG (the Target) from Pierer Industrie AG (the Seller).
The EUR 50.6 million transaction grants the Buyer sole control over the Target, marking a significant milestone in Bajaj Auto’s long-standing partnership with the Pierer Group and further strengthening its strategic global expansion.
The Target, Pierer Bajaj AG, was established in 2007 from the cooperation between Bajaj Auto Limited (BAL) and the Seller’s KTM brand, with its sole business being Pierer Mobility AG (PMAG), a holding company for KTM AG.
The Buyer, a Netherlands-based wholly owned subsidiary of BAL, is part of one of the world’s leading manufacturers of two- and three-wheeled vehicles, headquartered in Pune, India. The Seller, Pierer Industrie AG, is a globally active industrial investment group with a diversified portfolio in motorbikes, high-performance vehicle components, electric bicycles, and automotive wiring solutions.
GLA & Co’s Antitrust & Competition practice is widely recognized across the MENA region for its expertise in merger control and competition law matters. The team regularly assists clients in navigating regulatory frameworks, securing clearances for complex cross-border transactions, and mitigating antitrust risks across diverse industries. With deep technical expertise and strong regulatory relationships, the firm is well-positioned to handle all aspects of competition law—from economic concentration filings to anti-competitive behaviour investigations and multi-jurisdictional compliance.
This clearance further cements GLA & Co’s leading reputation in delivering practical, business-focused legal solutions on high-value, cross-border transactions across the Middle East and North Africa.
“We are delighted to have supported Bajaj Auto in obtaining merger clearance from the GAC for this strategic transaction. This matter reflects the growing significance of competition law in cross-border industrial investments and demonstrates our ability to navigate complex regulatory processes in Saudi Arabia with precision and efficiency.”
— Alex Saleh, Managing Partner, GLA & Co
GLA & Co’s Antitrust & Competition team, led by Asad Ahmad (Head of Antitrust & Competition) with support from Associates Khaled Al Khashab and Shahad Al Humaidani, advised the Buyer on all aspects of the Saudi merger control process. This included preparing and submitting the economic concentration filing, compiling supporting documentation, and engaging with the GAC throughout the review process to secure clearance in less than a week from submission of the filing fee.
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