Mayer Brown advised communications network M4DC on majority investment by Waterland Private Equity
Mayer Brown, a global law firm, has advised Markettiers4DC (M4DC), a London-based network of tech-enabled, data-driven, broadcast-activated, strategic communications agencies, on its majority investment from Waterland Private Equity.
Waterland Private Equity is an independent private equity investment group that has significant experience in the marketing and communications industry. Markettiers4DC was advised by PCB Partners, which acted as the exclusive sell-side advisor.
The Mayer Brown team that advised Markettiers4DC on its majority investment from Waterland Private Equity was led by Private Equity Funds & Investment Management partners Perry Yam and Electra Callan. The team also included Corporate & Securities associates Maddy Pryde and Alasdair Maher, with support from partners and associates across multiple practice areas such as Banking & Finance partners Stuart Brinkworth and Andrew Crotty, Employment partner Miriam Bruce and associate Sarah Reeve-Young, Tax partner James Hill and associate Tamar Ruiz, and Technology & IP Transactions partner Mark Prinsley, all based in London.
M4DC has a large domestic and international client base, including Rolls-Royce, LinkedIn, and Unilever. The company has a team of 150 people across offices in London, Manchester, Brighton, and Dubai, and provides services across its three key pillars of strategic communications: data and insight, broadcast, and virtual/hybrid events.
M4DC has experienced significant growth in recent years, with revenue growing 30 per cent year-on-year. The company operates in a global communications market that is worth $84 billion and is projected to grow by 7-10 per cent per year. M4DC's focus on using technology in its services puts it in a prime position to continue its international expansion and attract more high-profile clients.
Waterland Private Equity's investment in M4DC aims to support the company's international expansion, particularly in the United States, through an active buy-and-build programme. Waterland UK has a track record of successful investments and acquisitions, having made seven platform investments and 38 bolt-on acquisitions over the last six years. Their strategy focuses on partnering with entrepreneurs and family businesses to support their growth.