Tauil & Chequer Advogados Advised Ambev And Grey On A Real Estate Intervention For Corona's Centennial Campaign

Tauil & Chequer Advogados Advised Ambev And Grey On A Real Estate Intervention For Corona's Centennial Campaign

Tauil & Chequer Advogados associated with Mayer Brown advised Ambev and the marketing agency Grey on the structuring of a real estate intervention related to a marketing campaign celebrating Corona Beer's 100th anniversary, which aims to preserve the sunset on beaches. The first intervention was carried out on a property located on Piedade Beach in the Grande Recife region, Pernambuco.

The brewery's unprecedented action aims to raise awareness about the importance of preserving the sun exposure on beaches and ensuring people's access to sun exposure while using public spaces.

The marketing campaign, conducted after ensuring the structuring of the real estate intervention, was submitted to the prestigious Cannes Lions international advertising festival.

The Tauil & Chequer team was led by Ludmilla Braga (Partner) with support from Luiz Antonio Bonfiglioli Menezes (Associate, Real Estate Transactions and Investments Practice).

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