Alicia van der Walt is a Partner in the Trade Marks Department at Adams & Adams, with extensive expertise in trade mark registration, portfolio management, and intellectual property strategy. She advises high-profile South African and international clients across multiple industries, including banking, consumer goods, electronics, and IT, on trade mark protection in South Africa, across Africa, and globally.

Alicia specialises in clearance, registrability, and infringement searches, trade mark prosecution, and the management of IP portfolios. She also negotiates IP-related agreements and leads due diligence investigations for commercial transactions. Her litigation experience spans successful outcomes before the Registrar of Trade Marks, the Companies Tribunal, the Gauteng Division of the High Court, the Supreme Court of Appeal, and decisions by the Advertising Regulatory Board and SAIIPL under the .za ADR Regulations.

A fellow of the South African Institute of Intellectual Property Law (SAIIPL) and a member of the South African Trade Mark Law Committee, Alicia also contributes to the firm’s Marketing and Digital Marketing Committees. She is a published author in Mondaq, ManagingIP, and Business Law & Tax Review, and a guest lecturer at the University of Pretoria’s IP Centre (LLB & LLM).