Founded in 2015, Primerio is the first Pan-African boutique competition law firm, established to provide world-class competition and antitrust counsel across the African continent. Our team of highly experienced practitioners, including former regulators and economists, brings unmatched expertise to complex legal challenges, offering strategic advice on merger control, cartel conduct, abuse of dominance, market inquiries, exemptions, and IP-related antitrust matters.

Over the years, Primerio has expanded beyond its antitrust roots, developing core competencies in white-collar crime, corporate investigations, anti-money laundering and anti-bribery compliance, asset recovery, criminal defence, commercial and corporate law, regulatory advice, and construction and project development. This diversification enables us to provide comprehensive legal services tailored to the needs of both multinational corporations and established African businesses, as well as foreign entrants seeking guidance on local and regional markets.

With regional hubs in South Africa, Mauritius, and Kenya, and dedicated in-country partners across key African jurisdictions, Primerio delivers seamless, cost-effective, and high-quality legal advice across multiple countries. Our operational headquarters in Johannesburg serves as the central point from which we coordinate complex, cross-border matters efficiently, ensuring both quality and timely service.

What sets Primerio apart is our commercially orientated, client-first approach combined with thought leadership, which ensures practical solutions that are aligned with our clients’ strategic goals. By fostering strong, collaborative relationships and delivering high-impact advice, we consistently achieve award-winning results.

Today, Primerio is recognized as a trusted advisor across Africa, providing innovative, strategic, and reliable legal counsel that helps clients navigate regulatory challenges, drive business growth, and achieve sustainable success across the continent.