Business

November 13, 2019

Amazon launches “Project Zero” in India to hinder counterfeit goods


[ By Kavita Krishnan ]

Amazon

Amazon has launched “Project Zero” in India in order to ensure that customers receive authentic goods while shopping on Amazon. “Project Zero” introduces additional proactive mechanisms and powerful tools to identify, block and remove counterfeits.

Across the United States, Europe and Japan, over 7,000 brands have already been enrolled in Project Zero. A number of Indian brands participated in a pilot to help the company test the experience in India.

“Project Zero” combines Amazon’s advanced technology and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products.

Project Zero has been implemented with the help of automated protections, self-service counterfeit removal tool and product serialization. In its feedback, Hindustan Unilever has acknowledged that the tool has brought relief to brand owners and works in a seamless manner.

Product serialization is enabled by a unique code that brands apply within their manufacturing and packaging process, thereby allowing Amazon to individually scan and confirm the authenticity of every single purchase of a brand's enrolled products through Amazon's marketplace.



Related Post

latest News

  • Heat Wave Dos and DON’Ts during COVID-19 by National Disaster Management Authority

    The National Disaster Management Authority (NDMA) has prepared a list of Dos and DON’Ts to mitigate the adverse effects of the heat wave as the weat...

    Read More
  • SC Issues Notice On Plea Challenging NIA Amendment Act

    The Supreme Court has issued notice to the central government in response to a writ petition which had challenged the constitutional validity of the N...

    Read More
  • Cyril Amarchand Mangaldas advises QBE in relation to Paytm’s acquisition of Raheja QBE General Insurance

    Paytm, owned by One97 Communications Ltd. has acquired general insurer Raheja QBE General Insurance Company Ltd for Rs. 568 crore in a bid to accelera...

    Read More