Festive demands usher in upward trend for Swiggy, Zomato, Magicpin
Festive demands usher in upward trend for Swiggy, Zomato, Magicpin
The earlier period showed slower expansion for India’s top three food delivery players.
Affordability-focused offerings during the festive season and expanding user bases have led to Swiggy, Zomato, and Magicpin witnessing a regained trajectory in the Q3 (October-December) Financial Year 2026.
Industry experts maintained that with continued investments in marketing, product innovation, and value-led propositions, the sector expects an upward drive in the coming months.
While Zomato's food delivery business reported improving growth trends during the quarter under review, the company declared 16.6 percent year-on-year net order value growth at Rs.9,846 crore in the December quarter. This translates into 21.3 percent gross value-added growth – marking an acceleration from 13.8 percent in the September quarter.
The company’s average monthly transacting users grew 21 percent year-on-year to 24.9 million during the December quarter.
Zomato officials attributed the growth to the increasing affordability-led offerings from smaller cities, which resonated strongly with consumers in Tier-II and Tier-III markets.
Similarly, Swiggy's gross order value grew 20.5 percent year-on-year to Rs.8,959 crore, marking the fastest growth in the past three years.
The company maintained that the boost was due to stronger adoption measures of new propositions across speed, selection and affordability.
Its average monthly transacting user base grew 22 percent year-on-year to 24.3 million during the quarter from 17.8 million a year ago. And total orders rose to 294 million from 234 million.
Anshoo Sharma, Founder and CEO, Magicpin remarked, "It has been a phenomenal October-November-December quarter for us, marked by strong growth and sharper execution across markets. Our unit economics at an order level have improved by over 60 percent, reflecting greater efficiency and improved monetization.”
He added that affordability-led consumption was a key reason for the growth, and an average purchase value of Rs.150-Rs.300 encouraged consumers to place orders frequently.
Even as mature markets, including Delhi-NCR, remained steady, Maigcpin reported over 40 percent growth in gross order value in cities, including Mumbai, Bengaluru, and Hyderabad.
