WinZO expands global footprint; announces launch in the US
WinZO expands global footprint; announces launch in the US
The move comes after the Indian government banned real-money gaming in the country
While expanding its international onslaught, digital entertainment platform WinZO has announced its launch in the US.
The move follows its successful foray into Brazil in 2023, placing the company at the intersection of three of the world’s four largest mobile gaming markets: India, Brazil, and the US. It has a combined market size of $65–70 billion and over 20 billion mobile game downloads annually.
WinZO’s expansion into the US comes after the Government of India banned real-money gaming in the country.
While India accounts for 1 percent of the global gaming market, WinZO’s international expansion represents a Tech Exports 2.0 story: Indian game developers building culturally relevant games and enabling competitive e-sports experiences.
Saumya Singh Rathore and Paavan Nanda, Co-founders of WinZO stated, “The launch of WinZO in the US is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has been to empower Indian game developers to reach global audiences. Entering the US, the world’s largest and most influential gaming market, is a decisive step towards that mission.”
The company also announced the launch of a short-video platform, ZO TV.
Rathore said, “This further diversifies our content offerings and strengthens WinZO’s position as a global hub and one-stop destination for interactive entertainment.”
After diversifying its formats and monetisation strategies, WinZo’s foray in the US is a part of its strategy to become the global go-to consumer technology platform for new-age content consumption.
