Zomato (Now Eternal) Shuts Instant Food-Delivery Service ‘Quick’
Zomato (Now Eternal) Shuts Instant Food-Delivery Service ‘Quick’
Delists 19,000 restaurants for failing hygiene standards
Food aggregator platform Eternal (formerly known as Zomato) has closed down its instant food-delivery service 'Quick' available on the app, due to uncertainty of prosperity.
It also announced the delisting 19,000 restaurants in the fourth quarter (Financial Year 2025). The outlets did not pass hygiene standards, mimicked established brands, misled customers and operated multiple identical menu listings.
Commenting on the move, Deepinder Goyal, the founder and chief executive officer of Eternal, said, “We are shutting Zomato’s Quick and Everyday, as we do not see the path to profitability in these without compromising on customer experience. The current restaurant density and kitchen infrastructure are not set up for delivering orders in 10 minutes, which leads to an inconsistent customer experience. Quick was an experiment for a few months.”
The CEO stated that for Everyday, homely meals had limited scope. It was for offices in metros. “We did not see enough ROI by keeping it running at a small scale,” he maintained.
On delistings, Goyal added, “As one of the leading food delivery platforms, we think it is critical to weed out bad actors that erode trust in the category. While this did impact order volumes, it was the right choice for a long-term plan.”
Several factors impacted the company’s growth in the food delivery segment. These included sluggish demand (especially on discretionary spending), shortage of delivery partners due to high demand in the quick commerce segment, and market competition.
The company’s founder further stated, “Competition in food delivery has always been high, and the intensity of it has not changed in the last quarter. Our market share has been stable for the last few months and we hope to drive some share gain.”
For Q4 Financial Year 2025, the company’s net profit fell 77.7 percent to Rs.39 crore, compared to Rs.175 crore during the same period a year ago. Profit was down by 33.8 percent from Rs.59 crore in the Q3 of Financial Year 2025.
