Homegrown FMCG major Emami is set to acquire 30 percent stake in Helios Lifestyle, which owns male grooming brand 'The Man Company'. The stake will be acquired by December 31, 2018 through infusion of required funds in Helios."Rapidly growing male grooming portfolio supported by digital marketing & online sales is an emerging growth segment in the FMCG space," said Emami Director Harsha...
Homegrown FMCG major Emami is set to acquire 30 percent stake in Helios Lifestyle, which owns male grooming brand 'The Man Company'. The stake will be acquired by December 31, 2018 through infusion of required funds in Helios.
"Rapidly growing male grooming portfolio supported by digital marketing & online sales is an emerging growth segment in the FMCG space," said Emami Director Harsha V Agarwal.
On the other hand, Rohit Chawla, co-founder, Helios Lifestyle said, "Emami not only has very deep industry experience, but also believes in our vision to make The Man Company a global brand.”
IndusLaw acted for Helios Lifestyle with the team being led by Partner Avimukt Dar along with Principal associate Divya Varghese, and Associates Shaima Khan and Suvarna Swain.
Emami was advised by Shardul Amarchand Mangaldas with a team led by Partner Sakshi Mehra, Principal Associate Victor Mukherjee and Associate Dipayan Bhattacherjee.