eBay (a multinational e-commerce corporation headquartered in the US facilitating online consumer-to-consumer and business-to-consumer sales) plans to merge its Indian arm eBay.in with Flipkart (an e-commerce company headquartered in India) and invest $500 million in the latter.According to former eBay executives, “The investment and merger with Flipkart will help bring eBay back into...
eBay (a multinational e-commerce corporation headquartered in the US facilitating online consumer-to-consumer and business-to-consumer sales) plans to merge its Indian arm eBay.in with Flipkart (an e-commerce company headquartered in India) and invest $500 million in the latter.
According to former eBay executives, “The investment and merger with Flipkart will help bring eBay back into the ecommerce game with a heavier arsenal of offerings.”
In this regard, a former executive said, “The combined seller base of eBay, Flipkart, Jabong, and Myntra will undeniably make it one of the strongest ecommerce entities in India. Some of eBay’s categories, such as collectibles, coins and notes, stamps, and charity will enhance Flipkart’s offering to Indian online shoppers, giving it an edge over other e-commerce firms.”
While eBay will receive a shot in the arm with a second chance at increasing its revenue, Flipkart will get some much-needed funding, a seller base, and category enhancement to counter both Amazon and Alibaba.