Pepe Jeans Europe B.V. (“Pepe Jeans”), which engages in the retail and distribution of Pepe Jeans in Europe, recently announced a 50-50 joint venture with Dollar Industries Limited (“Dollar”), one of India’s largest players in the innerwear industry having its presence across the globe.The joint venture company will now undertake the business of manufacturing and marketing...
Pepe Jeans Europe B.V. (“Pepe Jeans”), which engages in the retail and distribution of Pepe Jeans in Europe, recently announced a 50-50 joint venture with Dollar Industries Limited (“Dollar”), one of India’s largest players in the innerwear industry having its presence across the globe.
The joint venture company will now undertake the business of manufacturing and marketing premium fashion innerwear, loungewear, gymwear, sleepwear, and track suits for adults and kids in India, Nepal, Bangladesh, Sri Lanka, and Bhutan, under the brand name of Pepe Jeans.
Pepe Jeans and Dollar collectively invested INR 72 crores into the joint venture company, in one or more tranches.
Pepe will leverage Dollar’s 100,000-outlet distribution and marketing network, apart from its own (through modern trade, multi-brand, and standalone stores) to push the new products. Offerings are likely to be launched by the end of this fiscal.
Khaitan & Co acted as the Indian legal advisors to Pepe Jeans Europe B.V. The Khaitan & Co team included Partner Bhavik Narsana, Principal Associate Vivek Sriram, and Associate Suditi Surana.