Ropes & Gray Advised TSG Consumer On Strategic Acquisition Of PHLUR

Ropes & Gray Advised TSG Consumer on Strategic Acquisition of PHLUR

The global law firm Ropes & Gray advised TSG Consumer on its acquisition of PHLUR, a modern fragrance brand recognized for its emotion-led storytelling and accessible positioning. Terms of the transaction were not disclosed and the deal was announced on July 22, 2025.

TSG Consumer is a leading consumer-focused private equity firm with investment offices in San Francisco, New York, and London.

The Ropes & Gray team advising on the transaction included Elizabeth Gallucci (Partner, Private Equity), Paul Van Houten (Partner, Private Equity), Joshua Coombes (Associate), Emily Karlberg (Partner, IP Transactions), Kyle Higley (Partner, Executive Compensation & Employee Benefits), Megan Bisk (Partner, Employment), and Pamela Glazier (Partner, Tax).

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