Matouk Bassiouny Advised Salamtak Holding On Sale Of 98.8% Stake In ADVA To Maseera Holding

 Matouk Bassiouny Advised Salamtak Holding on Sale of 98.8% Stake in ADVA to Maseera Holding

Matouk Bassiouny & Hennawy (MBH) advised as legal counsel to Salamtak Holding Limited in connection with the sale of its 98.8% stake in ADVA, a leading consumer finance platform in Egypt, to Maseera Holding for Financial Investments, a digital financial services company backed by 2PointZero, focused on advancing financial inclusion across North Africa.

This strategic transaction marks a significant milestone in the fintech landscape of North Africa. ADVA will serve as the technology and data analytics center for Maseera’s regional operations, reinforcing its pivotal role in the development of AI-powered financial solutions aimed at underserved and underbanked populations.

The MBH team was led by Hazem El Guindi (Partner), with support from Shaimaa El Fahmy (Senior Associate) and Youssef Shaaban (Associate).

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