ADSERO Welcomes Rehan El-Bashary As Partner And Head Of Venture Capital & Startups
ADSERO appoints Rehan El-Bashary as Partner and Head of Venture Capital & Startups to strengthen new economy practice.
ADSERO Welcomes Rehan El-Bashary as Partner and Head of Venture Capital & Startups
The full-service law firm headquartered in Cairo, Egypt, ADSERO is pleased to announce that Rehan El-Bashary has joined the firm as Partner and Head of Venture Capital & Startups. This appointment complements ADSERO’s market-leading corporate and M&A offering and reflects the firm’s ongoing focus on strengthening senior expertise to advise clients across Egypt’s and the region’s evolving new economy.
El-Bashary is a seasoned transactional lawyer with 16 years of experience advising founders, investors, family offices, and multinational companies on joint ventures, mergers and acquisitions, cross-border transactions, equity and convertible debt funding rounds, divestitures, corporate structuring, and complex restructurings. Her recent work includes advising on equity funding rounds for leading digital payments and B2B e-commerce platforms, as well as transactions involving regional and international investors in technology-driven businesses.
By combining ADSERO’s tier-1 corporate, commercial, and M&A platform with El-Bashary’s specialist venture capital and startup expertise, the firm is well positioned to support participants across all stages of Egypt’s and the region’s new economy—from early-stage founders and scaling companies to financial investors and corporates pursuing innovation-driven growth. El-Bashary will work closely with ADSERO’s partners across corporate, capital markets, banking & finance, TMT, and dispute resolution to provide integrated, practical, and commercially focused advice throughout the full lifecycle of venture and technology transactions.
Prior to joining ADSERO, El-Bashary served as Partner and Head of the Venture Capital and Startup practice at a leading law firm, advising on funding rounds at all stages of growth. She also brings in-house experience from her role as Legal Affairs Manager at Gemini Egypt Holding for Financial Investments (Sawiris Family Office), where she worked on significant transactions in financial services, real estate development, and tourism.
Ragy Soliman, Managing Partner of ADSERO, said,
“Rehan’s arrival further strengthens ADSERO’s capabilities in venture capital and high-growth company work. Her experience advising founders and investors, and her strong understanding of the regional technology ecosystem, align closely with our strategic priorities and our clients’ needs.”
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