Meta Platforms Launches Standalone AI Assistant App
It is similar to Microsoft-backed OpenAI and Alphabet's Google
By: : Daniel
Update: 2025-04-30 06:00 GMT
Meta Platforms Launches Standalone AI Assistant App
It is similar to Microsoft-backed OpenAI and Alphabet's Google
Meta Platforms has announced the launch of a separate app, Meta AI, a virtual assistant that uses large language models to perform reasoning tasks.
The standalone app has been introduced as Facebook parent Meta intends to boost the AI assistant's usage, apart from being available within the company's platforms, WhatsApp, Instagram, Facebook and Messenger.
It also signals the company’s CEO Mark Zuckerberg's move to strengthen Meta’s position in the competitive AI landscape.
The app will provide more personalized responses based on context and other user-specific elements related to the user's Facebook and Instagram accounts.
Its latest large language model, Llama 4, powers the Meta AI assistant, designed to rival the latest AI models from OpenAI, Google, Deepseek and Anthropic, with improved reasoning, multilingual capabilities and efficiency. The app will integrate with AI glasses and merge with the existing companion app.
The company hosted its first-ever AI developer event, LlamaCon, center around its Llama family of AI models. It will begin testing a paid subscription for the AI chatbot's advanced versions in the second quarter. However, the subscription service might not be profitable until next year.