S&R Associates represented Bertelsmann India Investments in USD 40 million funding in Pepperfry by Pidilite

Update: 2020-02-26 13:13 GMT

Pidilite Industries, the makers of popular homegrown adhesive brand Fevicol, has led a $40 million funding round in online furniture retailer Pepperfry. Pidilite, which made the investment through its publicly listed unit, is the first strategic investor to come on board Pepperfry.S&R Associates represented Bertelsmann India Investments, an existing investor in the operator of Pepperfry,...

Pidilite Industries, the makers of popular homegrown adhesive brand Fevicol, has led a $40 million funding round in online furniture retailer Pepperfry. Pidilite, which made the investment through its publicly listed unit, is the first strategic investor to come on board Pepperfry.

S&R Associates represented Bertelsmann India Investments, an existing investor in the operator of Pepperfry, an Indian online marketplace for furniture and home accessories, in a USD 40 million financing round led by Pidilite Industries and also involving other existing investors Norwest Venture Partners, Goldman Sachs and State Street Global Advisors.

The S&R team included partner Rachael Israel and associates Kanika Khanna and Kinnari Sanghvi.

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