RSD Bajaj advised Fashion D2C brand Hubberholme in one of the First D2C brand acquisitions in India, by Mensa Brand

RSD Bajaj advised Fashion D2C brand Hubberholme in one of the First D2C brand acquisitions in India, by Mensa Brand

RSD Bajaj Global Law Firm (RSD), which is India 1st Digital First Full Service Law Firm, founded and managed by Ex- Amarchand Mangladas Senior Attorney, Mr. Varun Bajaj and Ex-Remfry and Sagar, Senior Attorney, Shivaarti Bajaj, advised Hubberholme and closed one of the 1st D2C brand acquisitions in India, i.e., the acquisition of Hubberholme, Fashion D2C brands by Mensa Brands, one of the fastest emerging unicorn for an undisclosed amount.

The RSD Law Firm attorney team led by Mr. Varun Bajaj & Ms. Shivaarti Bajaj, Founding Managing Partners & Mr. Vishesh Dhundia, Associate and Mr. Sagar Jaggal, Associate.

The legal advisors for Mensa Brands, was Cyril Amarchand Mangaldas, Bangalore Team led by Mr. Suvojit Halder, Partner, CAM along with Mr. Jacob George, Senior Associate, CAM and Mr. Siddarth Chokkalingam, Associate, CAM.

Speaking with LE, Mr. Varun Bajaj, Founding Managing Partner, said

"This deal would be recorded as one of the 1st D2C acquisitions in India, and of great significance in the emerging new economy of India. Covid has set a new normal & mainstreamed the new economy. Furthermore, the new economy entrepreneurs leading this economy have a different mind-set, and therefore, the legal advisory needs to be tailor-made to their requirements. As the founding managing partner thinking like an entrepreneur as well as having been on the advisory board of many such new economy companies and witnessing scale closely, RSD has both created the digital-first infrastructure and founding expertise to provide legal solutions and advisory on lines which are most suitable for this new economy companies.

Speaking with LE, Ms. Shivaarti Bajaj, Co-Founding Managing Partner, who leads Intellectual Property-Related aspects of the deal at RSD stated:

"Intellectual Property Rights, Data Protection / GDPRs compliance aspects in this new economy are going to be a cornerstone in these new economy companies. Considering, for investors/acquirer and even the entrepreneur, the value for most of these emerging startups/unicorns and new age companies, lies a great deal in the intellectual property of the brand created and related aspects. Hence, a clean legal title on their IP and all related aspects data protection/GDPR compliances, really empowers these entrepreneurs to raise growth capital, and for the investors to give / get suitable exits."