SEVEN Appoints Mohsin Shafi As General Counsel
SEVEN appoints Mohsin Shafi as General Counsel as it enters operational phase under Saudi Vision 2030.
SEVEN Appoints Mohsin Shafi as General Counsel
Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has appointed Mohsin Shafi as General Counsel and Head of Legal, as the company enters its operational phase under the Kingdom’s Vision 2030 programme.
Mohsin Shafi joins SEVEN’s executive leadership team at a pivotal stage as the company transitions from development to operations, with plans to deliver 21 entertainment destinations across 14 cities in Saudi Arabia. These projects include large-scale cinemas, theme parks, and immersive entertainment venues developed in partnership with global brands such as Hasbro’s Transformers and Mattel’s Hot Wheels.
Commenting on his appointment, Shafi said,
“I am pleased to be taking on this role at a pivotal stage in SEVEN’s transition from development to operations. It is an exciting opportunity given the scale and ambition of SEVEN’s portfolio and its role in delivering landmark entertainment destinations across the Kingdom, in line with Vision 2030.”
As SEVEN enters its operational phase, the organisation faces new legal, commercial, and strategic considerations. I look forward to supporting the business through this next phase, working closely with the executive leadership team to ensure strong legal foundations are in place as SEVEN’s platform continues to grow.
Shafi has been with SEVEN since September 2022, joining initially as Associate Director (Legal). He was promoted to Director in January 2024, Executive Director in January 2025, and now assumes the role of General Counsel from January 2026. Prior to SEVEN, he practised with Latham & Watkins in Dubai and Ashurst in London, advising on complex corporate and projects matters.
Founded in 2017, SEVEN is investing over SAR 50 billion to develop a nationwide network of entertainment destinations and became part of the Qiddiya Investment Company portfolio in May 2024.
The appointment underscores SEVEN’s focus on strengthening its leadership and governance framework as it scales operations and delivers transformational entertainment infrastructure across the Kingdom.
Saudi Entertainment Ventures (SEVEN) is a company owned by Saudi Arabia's Public Investment Fund (PIF) that is developing a new entertainment ecosystem in the Kingdom by building large-scale destinations, cinemas, theme parks, and unique attractions across 14 cities to support Vision 2030, diversify the economy, and boost quality of life through new experiences such as indoor surfing, e-karting, and Discovery Adventures, with the aim of creating a vibrant national entertainment sector backed by significant investment.
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